Good Reads | Transparency in Pricing
I have recently found myself often caught in conversation with other designers who have similar convictions about what the role of an designer could and/or should be, and I think that a general conclusion has been that if any of us want to have a chance at competing with the big box stores or corporate brands, we will have to be more open to promoting and celebrating each other's work, especially when that work has the potential to create lasting change in the industry and to help make the world a better place.
As mentioned in my previous post, I am going to start sharing some of the articles I have recently come across which have moved me on a very personal level. Some are by other designers, some are by writers following a lead, but I believe that all are extremely relevant in today's political and cultural climate. The first step in dealing with a problem is to acknowledge its existence, right? So, let's get down to business and begin the conversation.
Today, I've chosen to share a few articles about and from a Nashville based designer Liz Pape, the founder and CEO of Nashville-based Elizabeth Suzann, who has been working to be more transparent about her pricing strategy, while also being frank about what it actually costs to make the clothes we wear. While it might seem strange to promote another designer's work, I really do believe that we will all have a better chance of being change agents if we collectively promote the good that anyone is doing. We won't all go about business/design in the same way, and I believe that there's plenty of limelight to share.
In this interview with Racked, Liz discusses many of the struggles she has had as a designer and small business owner with wanting to make beautiful clothing that is also priced fairly in an industry often ruled by who can do it faster and cheaper:
For an even more in-depth look at her business model and pricing strategy, I would also recommend taking a look at her blog post from earlier this year which actually led to the interview:
It's complete with charts, graphs, and drawings to illustrate how and why she prices her clothing and accessories. It's long, but very informative and definitely worth your time!