On a personal note.

Kathrine Zeren

I've been relatively quiet both here and on social media since the holidays, partly because I was worn out and then sick for a bit, and partly because I felt the need to to take a step back as I considered the future might look like for this company. As you might imagine, I've been doing a lot of reading and soul searching. In the process, it has become increasingly clear to me that my role as a designer and entrepreneur is not one to be taken lightly.

I realize that I've discussed this before, but much of my research has given me a heavier sense of urgency. For example, did you know that the apparel industry is second only to the oil industry in contributing to global warming? Did you know that in the past 20 years, we have collectively been buying twice as much per year, while discarding of old clothing twice as fast? Did you know that the harvesting of inorganic cotton has led to higher cancer rates among farmers, from Texas to India?

While bringing things to you that are "sustainably sourced & American made" has been central to my mission for some time, I have come to realize that more must be said about why these principles are so dear to my heart. In the coming weeks and months, I plan to start discussing more of these issues, especially on the blog. I would like to share some of the articles I've come across that have both angered and moved me to tears.

I want to be clear that I am not trying to shame anyone from my soapbox, but rather bring undisputed facts to the forefront of the conversation. As Al Gore has said in the past, these truths may be "inconvenient", but that doesn't deny their veracity. I invite you to struggle along with me on this journey. It might be difficult, probably won't be pretty, and will most certainly challenge the way I approach things. But, I have come to believe that transparency - even in times of change - can be a good thing.

- Kathrine